Train Fitness is a boutique gym offering specialized 1-on-1 and group training focused on the quality of movement.
Train needed a brand mark that conveyed their positioning as a gym that is all about incremental improvement, guided movement, and long-term fitness. We conceived a brand mark with stable proportions that allude to both fitness equipment and tiers of improvement, with a hint of a locomotive because of their on-rails stability and longevity.
Train’s print materials function as an introduction to this new brand while clearly establishing their market position and making their concept and value proposition easy to grasp to potential clients.
The website we developed for Train is focused on introducing the brand and making it easy for users to understand the gym’s concept and to find and sign up for classes.