Summer Savings Program

Banning Electric Utility wanted to connect with their customers during the hottest months of the year, not just to inform, but to genuinely help. To celebrate 100 years of providing safe, reliable power to their community, they launched an expanded Summer Savings Program offering increased rebates on cooling equipment. Our job was to make sure every customer knew about it.

MAKING IT FEEL LIKE A CELEBRATION

Summer 2022

The Summer Savings Program wasn’t just a rebate mailer. It was an anniversary gift to the community. We leaned into that warmth with a bold, sun-drenched visual identity: bright yellow sunbursts, playful oversized type in orange and red, and a dollar-sign motif that made savings feel exciting rather than bureaucratic. The goal was a piece that felt cheerful on the doorstep, not like junk mail.

Banning Electric Utility Programa de Ahorro de Verano flyer in Spanish, featuring the same bold orange and yellow design as the English version with rebate information for cooling equipment.
Front and back of a Banning Electric Utility Summer Savings Program direct mail envelope, showing rebate callouts for a room air conditioner, central air conditioner, and ceiling fan.
Banning Electric Utility Summer Savings Program flyer in English, featuring bold orange and yellow typography, rebate details for air conditioners and cooling equipment, and a Keep Your Kool at the Pool promotion.
A Campaign That Speaks to Everyone

Banning’s community is majority Spanish-speaking, so bilingual outreach wasn’t an afterthought. It was built into the campaign from day one. We designed fully localized English and Spanish versions of the flyer, maintaining the same energy and hierarchy in both languages so every customer received the same quality of communication. The Spanish version, Programa de Ahorro de Verano, was a true translation of the design, not just the words.

Summer Savings Program Instagram post announcing rebates for air conditioners, ceiling fans, and more
Summer Savings Program Instagram post showing central air conditioner rebates ranging from $300 to $600 per ton based on SEER rating
Summer Savings Program Instagram post showing a $100 room air conditioner rebate for EnergyStar rated units
Summer Savings Program Instagram post showing a $50 ceiling fan rebate with a limit of four per customer
Summer Savings Program Instagram post announcing new rebates for evaporative coolers and box fans
ONE SYSTEM, MULTIPLE TOUCHPOINTS

The campaign extended across three printed pieces that worked as a unified system: the full-detail flyer (in both languages), a teaser envelope that doubled as its own advertisement, and a horizontal overview sheet showing the complete program at a glance. The envelope’s back panel, “Rebates are available for air conditioners, ceiling fans, and more!”, was designed to catch attention before it was even opened, with product illustrations and rebate amounts doing the selling at a glance.