Food Waste Recycling Program

The City of Colton needed more than a campaign. They needed a whole new program identity that could carry across video, print, social media, and the web in both English and Spanish. We built it from the ground up, starting with a character and a brand, and expanding into a full suite of public education materials.

City of Colton Food Waste Recycling Program logo

BUILDING A BRAND FROM SCRATCH

Aug. 2024

Before any animation could start, the program needed a face. We developed the complete brand identity for the City of Colton’s Food Waste Recycling Program, including the program name and logo, color palette, typography, and supporting brand elements. At the center of it all was a custom mascot: a friendly green bin character with enough personality to carry an animated story and make composting feel approachable to everyday residents.

City of Colton Food Waste Recycling Program logo
Binny the green bin mascot with a neutral expression
Binny the green bin mascot winking and giving a thumbs up
Binny the green bin mascot smiling
Binny the green bin mascot with a neutral expression
Binny the green bin mascot with a neutral expression
Binny the green bin mascot with a neutral expression
Binny the green bin mascot with a neutral expression
Bringing It to Life

With the brand in place, we wrote, storyboarded, and produced a nearly four-minute animated explainer video introducing the program to Colton residents. The production included original scriptwriting, rough animatics, final animation, music and sound effect selection, and narration. The full video was produced in both English and Spanish to reach the city’s entire community.

Food Waste Recycling Program bilingual bus wrap installed on an Omnitrans bus in Colton, California